Published on January 4, 2017
Indian cosmetics market is growing at 15-20 percent annually, twice as fast as that of the US and European markets. From last five years cosmetic products have seen a growth of 60 percent.
The beauty industry mounting with innovation and 2016 was the year that ‘antipollution’ stole the show, as a spell of lotions and potion promised to guard against skin-damaging micro-sized particles.
An increasing interest in natural and organic beauty, increased the curiosity among women of all ages about what exactly goes into beauty products as cleaner, greener options. 2016 was also having technology advancement for skin.
Market players have said that, recently sustainability protocols and standards are changing the demands of the beauty and personal consumers, beauty and grooming product choices are always influenced by how environmentally friendly the brands is.
As per market predictors, all the brand players have to work on the organic products which will be more environments friendly and which will be worth’s the money so that customer will be attracted. All the industry players are hopeful that 2017 will be more effective in terms of growth and in terms of innovative product development.
