Published on December 22, 2014

According to the researched report, the Indian cosmetic industry has seen rapid treads over the past few years. With the development of cosmetic industry in the country, there has been incursion of many international brands.

Moreover the entry of more number of cosmetic brands in the Indian market has also been provoked by growing demand of branded products among people due to aggressive advertising strategies of players coupled with immense western influence. As per the industry experts, the diversification into the non-oral care category like beauty and cosmetics, Pharma and health and food have increased the market size in three-fold and their immediate target is to get 50% of revenues from these sector.

Market analyst said that manufacturing are preparing for the ground-breaking products which will set the growth opportunity in near term as the Christmas and New Year is lineup. To catch the attention of customers and end users, manufacturers are bringing lots of inventive ideas which will attract the customers and boost up the demand in the festive season.

Source said that in the competitive age only innovative market players can survive with the good profit margin. As the demand for cosmetic and beauty products is escalating consumption of used chemicals is also gaining momentum.