Published on June 2, 2014

Cosmeceuticals has become the fastest growing segment of the Cosmetics and Personal Care Industry and they are the recent addition to the Cosmetics Industry. Cosmetics business in India is flourishing with higher speed among rural and urban population. Imported cosmetics have had a major impact on the Indian market. An increase in number of working women and appetite for western goods are the main drivers of demand for cosmetics products.

Presently, the strong growth of organized retail in India is creating a demand for more imported cosmetics products even in second tier cities. Currently, premium global brands are gaining sales as Indian consumers gain exposure to the global media and move from functional items to advanced products. Improvements in technology and appearance of new constituents have further contributed to the advancement in the commercialization of cosmeceutical products globally. According to a study this fiscal FMCG sector will witness above 50 per cent escalation in rural and semi-urban India.

As per the report the cosmetics company has taken great strides into the digital marketing world. Beauty giant L’oreal has become the first brand to use a technology that places ads on publisher sites based on the hair color of women in photo.

Industry analyst said that the cosmetic products market is predictable to nurture with changing inclinations in using beauty products and escalating perception about emergence. Beauty companies ponder on building brand loyalty and brand identity through novel products and promotions. In recent time Indian cosmetic industry is budding very swiftly with the prologue of pioneering products and elevated return & prosperity.