Published on March 18, 2014

Paint industry has given a market value of USD 5 billion at the start of 2013, and expected to double by 2018. Industry analysts said that in recent years numerous factors have contributed to the growth of Indian Paint industry with the adoption of latest technologies, aggressive market strategies, innovative product launches, comprehensive product portfolios, and value added services offered by Paint manufacturers. With all such factors there are some challenges against this industry that need to be griped accordingly otherwise those factors can affect the growth of the paint industry. At Present industry is facing the problems of high prices and lack of availability of raw material in the market as per industry sources.

Industry experts believe that decorative paint market in India is growing at a healthy rate over the past few years. They added that increase in income of people of the country will help the industry to grow. The thrust of the Indian Government on building up infrastructure will also help the industry to grow economically. The rural sector has a major share of the decorative paints sector. Thus, any help or benefit to the rural sector for improving the dispensable income is directly co-related to the growth of the paint industry.

The country will continue with healthy growth rate compared to other economies, backed by the increasing level of disposable income, and demand from infrastructure, industrial and automotive sectors.