Published on January 6, 2014
The year 2013 was noted tough for the Paint sector, as high inflation due to festive season were dashed and hopes of stimulated demand were increasing after a good monsoon. The paint makers were astonished, when the demand in the cities remained moderate.
In India, the market size of paint industry was estimated around Rs. 29,000 core. According to the Japanese paint maker, rural market was a big hope for the paint sector, as it was growing about 20% growth rate, which was above the urban sector. The reason for such good demand from rural areas attributed to media and advertising.
Industry players have started to enter in the villages and small towns to accelerate the sales volume. To hold the position in the Indian market and to make the public presence stronger, Shalimar paint is going to introduce new brands in the top coating segment and trying to pull back its old range. As per the report in the second half of this fiscal industry is expecting 10-12% volume growth.
