Published on July 7, 2014

Recent news said that global paints and coatings major AkzoNobel is betting big on India for its decorative segment and plans to influence its global experience to serve the country. The company has got its long term plans for the Indian market.
 
India is a considered to be high growth market for the paint and coating sector. Thus market players are looking for major sectors of the market, from low price points to high. Demand for decorative paints in India is bound to grow as government is planning for urbanization and new cities in the country.

Market players said that their primary job in India would be to focus and address all segments of the market along with keeping close watch on the premium category with its Dulux brand. The industry has been performing well since last quarter as per industry analysts. With formation of new government, new strategies and new policies of governance to rebuild the economy are closely watched by the industry players.

The industry at present is quite optimistic for its coatings product. It has got ample of applications in the automobile industry. Source said that one of the leading Indian Paint Company is in process of acquiring companies abroad.

Paint industry has been facing all together tough time in domestic market due to slowdown of economy; stagnancy in the infrastructure sector and impacts of inflationary. Industry at present has adopted wait and watch stance and has close look on the new government policies and its application.