Published on May 12, 2014

Decoration and protection are the two primary functions which plays a significant role in Paints and coatings industry. Presently Apart from the growth in the construction industry rapid innovation and frequent new product releases are keys to success in the paint and coating industries.

Market players said that to deal with the fluctuations, coping with the raw material cost and customer demand, effective decision making plays a very important role for the intensification in the industry.

In past few years, the paint industry has shown noteworthy buoyancy despite of oscillation fortunes in other sectors of industry and also in the Indian economy as a whole.The significant growth in the paint industry over past few years have caught holds the attention of many international players.

The strong economic growth of India has propel the paint industry to double digit escalation in past few years and have also made this industry as the fastest growing industry of Asia pacific. The demand for paints in both industrial and decorative segment has set to ascend owing to an amplified Government funding for infrastructure and thereby depicting Indian paint industry to be perched for auxiliary escalation.

According to the industry players, all the paint and coating market players are planning to introduce pioneering and ground breaking products which will enhance the demand for end user industry. Automobile and construction industry is also growing with a rapid pace if market players will come up with the cost effective and diverse products then in a very short span of time industry will achieve remarkable target.